Final music video 

Evaluation Question 4

Evaluation question 3

Script:

Over the course there have been many opportunities for me to gain feedback in order to make my media product more successful. To collect my feedback I have used social media sites such as Facebook and Twitter which have allowed me to broadcast my work to a wider audience. Also along the way I asked my class mates and my teacher for their opinion of my work.

At the beginning of the course I used a programme called Survey Monkey to collect information on what people would expect to see in a Indie music video. I then posted this on Facebook as this allowed me gain feedback from my specific demographic. From the results I was able to see what the audience expected such as costumes and locations. Most people expected to see casual clothing and naturalistic locations so I tried to include this in my music video to appeal to my target audience. After this I filmed an interview with Katie Bell seeing what she would expect to see in an Indie genre music video in which I found to be similar to what people said in the survey. 

Another time I have received feedback was after I had made my first draft of my music video. I again posted this on my Facebook as I felt this was the easiest and most effective way of getting feedback. Overall the feedback was generally good and I also received helpful feedback telling me a couple of clips were out of time which allowed me to fix this issue.

I again got feedback for my final draft and posted a link on Facebook and Twitter in order to get a wider range of feedback. Over all I was very happy with the feedback and felt that Facebook and Twitter really helped make my media product more successful.

Overall I have learnt that getting audience feedback is key to making a successful media product and vital to attract an audience to your media product.

Evaluation Question 2- How effective is the combination of your main product and ancillary texts?

The combination of my main product and ancillary texts were very effective because there were key themes that ran throughout both of them which worked well with the genre of my music video. The images and costumes were very similar in all of the photos, and this theme ran throughout my final music video as well. The costumes used really fit in well with the genre, and this was also recognised by the audience. The font that I chose for the main title of the digipak, as well as the font of the artist (‘Brain flower’) work well with the indie genre. I also downloaded the font for the ‘hmv’ logo so that it looked realistic and more professional.

The colours are very similar throughout the digipak, and the final music video. I think that the bright colours worked well as it is clear and quirky. This also matched other indie CD’s made by professional artists that I researched and felt like bright, clear digi packs and posters drew the audience in. 

Evaluation question 1

This my final digi pack I created to go with my music video

I also created some merchandise for my artist, which included a t-shirt with a list of tour locations on the back and a mug with a picture of my artist on. 

This is a video I made of me filming my music video

Here are my contact sheets of the photos I took for my digi pack and poster. 

First Draft of my music video

For the old footage, I wanted to make it seem like it was from an old tape, so I looked at a few online tutorials and downloaded an old film overlay from the internet. I then imported that on to Final Cut Pro X and changed the compositing to ‘Add’ and cropped the overlay so it fitted to the clip. The above screenshot show how I did it. 

The first set of screenshots are taken from a music video called ‘Forever’ by Haim. In the beginning of their music video they included short clips of old footage of when the artist was younger. I really liked this idea and got some old footage of my actress (shown in the second lot of screenshots) and would like to incorporate it in to the beginning of my music video.